VISION 

The NWC will be THE cycling approach making a difference for the fight against HPV caused cancer. 

Make an effort to reduce your risk to get cancer & participate at The NWC:

1.  Take on your sportive Challenge, so you get fit & live accordingly which reduces your cancer risk by up to 40%: no smoking, reduced alcohol, balanced diet, healthy weight & regular exercise

2.  Think of someone who’s having or had cancer as motivation to take your preventive measures.

3.  help to improve chances to avoid or cure cancer with your fundraising contribution to the NWC supported research projects

“Live the music that plays within you” everyday and make the NWC a party as a statement for life!

It’s not a race, more a challenge ranging from beginners to ambitious cyclists; it's about making the other succeed in its challenge, an event for the participant.

➔  This is the longer term view. We’re aiming more for impact with what we do and want to accomplish then size.

VALUES

Challenge

Past accomplishments are going forward, always to improve, stretch, and disrupt to reach new levels. → curing cancer is a challenge for everyone: patient & family, doctors, research continuously in search for the best solution

Respect

We start together, we ride together, we arrive together is the briefing for all NWC rides  
→ #departridearrivetogether

We try to treat others like we expect to be treated → if you like: its customer focus & experience

Giving

Every cyclists dedicates the challenge to a person who is affected by cancer or another serious disease (bike plate)

We like to create an atmosphere and spirit of generosity, so everyone is motivated to contribute to the fight against cancer. → you’ve to give to get

Openness

We’re looking for beginners and love to see their progress

We aim to be open to new ideas, approaches, people, endeavors ...

Provide our partners & volunteers an open platform to expand their professional activities
→ #thenwcfamily

“Live the music that plays within you”

which is the translation of focus on the now!  → #yesifday